hello
before you take a look at my work, why don’t you get a feel for what it’s like to work with me, and find out how I can help you.
"In an age of overwhelming choice and accelerated innovation, customers expectations are moving faster than businesses. To be relevant, you have to see what's going to happen next."
I’ve been a brand consultant for over 20 years with various brand building tools at my disposal, and it is with these tools that I help strengthen your brand, which will improve your equity value.
How do I do it?
By finding out ‘who’ your brand is, personifying it and working out its narrative. People connect with people and experiences after all, so I help tell your brand story in a way that connects with your target market. Creating a strong loyal bond with your clients and a visual identity that reflects your core value.
Here is a breakdown of the process :
BRAND STRATEGY
This is a values based exercise that can take up to a couple of days. I aim to evaluate everything from your core value to the tone of voice of your business and everything in between.
CONCEPT CREATION
This is where I get clever and come up with an idea that will blow you away! It can take time, but it is one of the most important parts of this process. The idea starts here.
GRAPHIC DESIGN
Here’s where I put my head down and do the work, starting with your identity design and then moving on to all your other design needs (from stationery, to marketing materials etc).
WEBSITE DESIGN
If you need one, I can design and either build the site myself or outsource the development to one of my many fabulous developers depending on the extent of the project.
MARKETING & COMMS.
This is where I get clever again and come up with ideas about how you can tell the world that you exist
what is my market position?
Let’s start with this… There are agencies, of varying shapes and sizes, that offer a variety of services. There are freelancers… and then there are people like me…
… and what we get to do it is this… we get to build a personal relationship. I am not a faceless corporation, I get to guide you through your project from concept to completion. You get an agency product without the agency infrastructure. Effectively, you get to pay for my brain and not an agencies rent.
