GIOL asked me to evolve their 594 year-old brand to reflect its history while ensuring its relevance and modernity. An evolution project with strict guidelines that will be a years-long roll-out.
GIOL is a wine estate in Veneto, Italy that was founded in 1427, the oldest domaine in that region, still producing amazing wines. My role was to carefully and respectfully update the brand identity and label designs to bring them in-line with the market, while retaining its unique heritage.
The design challenge was developing a solution that would be a true evolution. Being an established brand with its client base, it was important to maintain brand recognition and not alienate loyal customers in the process.
Vittorio Carrero, Owner of the Giol Estate